5 Reasons Why Colloidal Gold is the latest Beauty Craze

We are all looking for the right ingredients in our skincare to keep our complexion beautiful, youthful, and glowing. There have been so many beauty trends, but one has stuck for thousands of years. It’s gorgeous, shiny, and called colloidal gold.

You probably have gold jewelry and maybe you’ve seen or tried gold flakes on dessert, but what about skincare?  This is one of those trends that is actually very old, like painting your nails or using eyeliner to enhance your eyes. Gold has been used in skin care around the world by the early Romans, Egyptians, Japanese, and other peoples. Gold has endured as a skincare ingredient because of its effectiveness and luxuriousness, and was even used by one of the most famous women of all time: Cleopatra!

What if the fountain of youth is actually….a river of gold? Ancient people discovered early on the benefits of using gold (as well as the pure indulgence of gold skincare) and I want to share this secret with you! Get ready to get your Pharoah on — let’s talk about the top 5 advantages of using gold in your skincare routine.

Colloidal Gold Reduces Fine Lines and Wrinkles

Every woman wants a clear complexion that is free from wrinkles and spots. As we age, it is harder to fight off the fine lines and dark spots that can occur as a result of age, environmental exposure, and dehydration.

The innermost layer of the epidermis is made up of basal cells, which contain keratinocytes and melanocytes. The keratinocytes are a key factor of the skin structure while the melanocytes produce melanin and give your skin its color. Gold activates the basal cell layer, which means that it creates new skin cells, pushing the old skin cells out. 

Use Gold and Exfoliate for Best Results

These old skin cells can be sloughed off using the HD Resurface Creme, leaving a beautiful, fresh complexion. HD Resurface Creme is an exfoliating cream with algae particles and orange essential oil that gently peels away dead skin cells and acts like an at-home microdermabrasion treatment. It can be used in conjunction with other products to specifically target signs of aging like deeper wrinkles, age spots, and lines around the mouth. Best of all, it enhances the absorption of other skincare products, including gold skincare, so that your complexion can benefit from your entire skincare routine.

Using the winning combination of gold skincare and an exfoliant can eliminate old skin cells, refresh your complexion, and reduce surface imperfections like wrinkles, fine lines, blemishes, and other marks. This makes you look younger! 

Increase elasticity and tone

One of the biggest signs of aging is a loss of elasticity in the skin. Our complexions start to sag and lose the ability to “snap” back into place. This is commonly seen in drooping jowls, loose skin around the eyelids, and cheekbones that aren’t as full as they used to be. But you don’t have to live with saggy skin! Including gold in your skincare routine can help plump and firm your complexion.

Since colloidal gold activates that basal layer of skin, the keratinocytes are refreshed. These are the foundation of your skin’s structure and help give your complexion a youthful elasticity. By activating new cells, this allows the new keratinocytes to bring vibrancy and bounce to your complexion.

Restoring elasticity to your face through a colloidal gold skincare product like HD Beauty Glow 24K Gold Mask. This mask decadently regenerates and restores skin that contains real colloidal gold, shea butter, hyaluronic acid, and carrot seed oil. The Glow 24K Gold Mask Brightens, plumps, firms, smoothes and nourishes skin, making it appear firmer and more toned. 

Reduces Collagen Depletion

Collagen is the main structural protein that makes up the connective tissue in your body. Many people have begun ingesting collagen peptides as a way to aid skin, hair, and nail health, as well as a host of other benefits. But taking collagen supplements isn’t the only way to boost your skin’s collagen production!

Your skin naturally produces collagen, which helps make your complexion smooth and elastic. As we get older though, our body naturally starts producing less collagen and our levels of collagen deplete. This is when we start seeing changes in skin that make it less supple, firm, and hydrated.

Skincare with gold can actually help jumpstart collagen production and slow the loss of collagen in your complexion. HD Beauty’s Glow 24K Gold Mask can help nourish skin, reducing the dry, papery texture that becomes common with aging as well as smoothing fine lines and wrinkles. 

Stimulates the Skin Cells

I’ve said that colloidal gold activates the basal level of your epidermis. How does that work? The ions inside the gold help stimulate the cells and nerves in your face, which improves blood circulation. Boosting your blood circulation increases the metabolism of skin cells and the elimination of old skin cells, thus causing your skin to turn over new cells.

By stimulating your cells, gold helps you have healthier skin! Your skin not only looks better, it really is renewing and improving itself from the deepest layer of the epidermis. This improves the look, feel, and the health of your complexion not just in the short-term, but in the long-term as well.  

Treats Sun Damage

We all know that sun damage is one of the leading causes of signs of aging. Exposure to the sun can dehydrate skin, burn it, and cause hyperpigmentation. That’s why it’s important to always wear sunscreen like HD Defend, even if it doesn’t appear sunny outside. Sun damage can happen any day of the year, including winter.

If your skin is already showing signs of sun damage, gold skincare products can help treat the existing issues and prevent new ones. The melanocytes in our skin produce melanin, so when gold stimulates new production, it allows us to exfoliate dead skin cells that produce dark pigment and help reduce dark spots. Continually refreshing skin cells with gold skincare products and exfoliating the dead skin off will help your skin look more youthful.

Colloidal gold does quite a bit for your complexion! It reduces the appearance of wrinkles and fine lines, increases skin’s elasticity, improves tone, boosts blood circulation, and treats sun damage. All of this makes your skin look youthful and glowing.

When you look at all the benefits of gold in skincare, it’s pretty obvious why gold is always given to the winner of sports events! Gold is gold. You can see the amazing benefits of gold by trying out the HD Beauty Glow 24K Gold Mask at home or by coming into HD Beauty’s Trabuco Canyon spa for a deeply luxurious 24 Karat Gold Facial.

Whether you come to our professional skin specialist for a gold facial or use a gold mask at home, you’re sure to see incredible results! There is a reason gold is prized above all else — it’s gorgeous and effective! Try introducing gold-infused products into your skincare routine for your very own fountain of youth.